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The six-episode mini-series had almost 4 million unique viewers, with more than 1.3 million 10-second views within just a few months of publication.
This is what happens when great content meets expert marketing on Facebook.
The film series consists primarily of old footage that was discovered by chance in the Scania archives. This is an excellent example of the art of telling a good story, and of creating something new and unique from already existing material. We reached a wide audience with something that would otherwise have been hidden away on a shelf in Scania.
Episode 1
Episode 2
Appelberg’s mini-series Legends of Long Haulage proved to be a real blockbuster for Scania. How updating and repurposing old Scania archive footage attracted both new and older generations of truck drivers.
Legends of Long Haulage