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Lead generation
From initial interest to sealing the deal
Creating interest is one thing, but converting curious visitors into actual customers requires strategy, creativity and the right content at the right time. In a digital world where customers do more research than ever, it’s important to stand out, build trust early in the buying journey and then maintain it all the way through to clinching the deal.
When results count
But how do you create content that both engages interest and wins deals? It’s about understanding the target audience and their needs, while delivering relevant and valuable communication, all without feeling intrusive. We help you attract the right people, engage them through smart content and guide them further in the customer journey: from the first click through to the actual deal. The combination of performance marketing and quality content ensures that we optimise both visibility and conversion, while each effort produces measurable results.
Appelberg’s services in lead generation
Strategy and consulting
We make a well thought-out plan to attract and convert leads.
Content and storytelling
We create articles, guides, whitepapers, videos and social media content that engage and drive business for you.
Marketing automation and lead nurturing
With smart and relevant content feeds we’ll help you keep the customer dialogue alive.
SEO and content optimisation
By ensuring visibility in your search results you’ll be able to capture potential customers at the right moment.
Campaigns and advertising
We build targeted campaigns that convert.
Performance marketing
Our ability to develop optimised and data-driven advertising strategies will help you maximize ROI and create cost-effective leads.
At Appelberg, we love to dig deep, ask questions, and uncover the stories that make your company shine.
Are you ready for new leads?
Contact us at Appelberg, and we’ll help you convert interest into business through strategy, content and smart marketing.
