Marketing Automation

The right content at the right stage 

Creating interest is one thing, but keeping the dialogue alive and guiding potential customers through the entire buying journey is another. Marketing automation makes it possible to reach the right people at the right time, though you’ll also need well thought-out and relevant content, or else the flows risk will lose their effectiveness.

Content for success

Appelberg can help you by working with you to develop the content that makes your marketing automation flows deliver results. With our deep understanding of B2B customer journeys and lead nurturing, we create articles, whitepapers, films and newsletters that drive interest in your business and drive it further.

Appelberg’s services

Strategy and content planning

We help you map out what types of content are needed at each stage of automation.

Articles and guides

Authoring informative and inspiring texts that build knowledge of and trust in your brand.

Whitepapers and reports

Writing in-depth material that develops your leads and strengthens your role as an expert in your field.

Films and customer cases

Producing visual content that engages your target audience and helps explain complex solutions in an easy way.

Newsletters and Email Content

​​Targeted and personalised mailings will keep the dialogue alive and convert your leads into deals.

Pratbubblor med Hej på olika språk i pratbubblorna.

Maximise the impact of Marketing Automation

Do you want to create content that makes your marketing automation work more effective? Get in touch us with Appelberg. We can help!

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