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Product and service marketing
Convince customers with the right message
Marketing complex products and services requires more than just good-looking content. It’s about translating technical benefits into business value, making it easy to understand for the right audience, as well as creating communication that actually drives your business. In a world where decision-makers are constantly inundated with information, it’s important to stand out and be relevant. It’s not enough to tell people what a product does. The key thing is to show the customer why it matters to them.
Create a desire
At Appelberg, we help companies transform complex offers into powerful communication that engages, educates and converts. We combine strategy, creativity and a deep understanding of product and service marketing to ensure that your message reaches the right audience and pushes them forward in the buying journey. We ensure that your offer is clear, relevant and convincing through a mix of analysis, creative content and smart distribution.
Our services
Strategy and Positioning
We help you define and package your offering in a way that differentiates it and makes it stand out in the market.
Targeted communication
Whether you are targeting technical experts, buyers or business leaders, we ensure that the right message reaches the right person at the right time through the right channel.
Content and Storytelling
We create articles, whitepapers, customer cases, video and social media content that explain, engage and boost your business.
SEO and Digital Visibility
We use search engine optimisation and other methods to ensure that your products and services are visible when potential customers are searching online for solutions.
Campaigns and Lead Generation
Through targeted efforts, we ensure that we create interest in your offer, build relationships with potential customers and convert leads into deals.
Content for Marketing Automation
We produce relevant and value-creating content that keeps the dialogue with potential customers alive throughout the entire buying journey and supports your automated marketing flows.
At Appelberg, we love to dig deep, ask questions, and uncover the stories that make your company shine.
Increase the relevance of your marketing
Do you want to create a marketing strategy that elevates your products and services without losing the technical edge? Contact us at Appelberg, and we will develop a solution for you that truly makes a difference.
