Communication that creates value

The communications agency where the power lies in the story

Welcome to Appelberg, a strategic and creative communications agency with roots in editorial storytelling. Curiosity, precision and credibility are the cornerstones of everything we do, even today when we deliver content across the entire spectrum of services in communication and marketing.

When facts become stories that become results

We exist to produce impactful communication. From sustainability messages and employer branding to campaigns and lead generation on multiple levels. Our strength lies in the combination of editorial acumen, B2B expertise and data-driven expertise.  

For us, communication is not just about creating content but about reaching out, engaging and making a difference. It produces results that drive business forward, increase brand awareness and/or build relationships with customers.

B2B expertise

Our specialty is business-to-business communications. Our most important insight regarding B2B is that it’s always people who are the target group, regardless of job title and skillset. However, what distinguishes B2B from other segments is that the decision-making paths are longer and more complicated. You need to access and motivate more people, from decision-makers to other stakeholders.  

That’s why we aim to create communication that entertains, engages and informs but which is also distributed to the right people, in the right channels. That is when we see results!

Part of Caybon Group

We are part of Caybon, one of the leading media groups in the Nordic region with operations in 14 countries. Caybon consists of five brands, which cover the entire spectrum of services in the media market and gives Appelberg a global network and insights from those different markets.