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Visibility that gets results
Measurable and audience-focused
Advertising, paid or purchased media: regardless of the choice of words, it's about delivering your messages to your target audience, where they are receptive to it. Effective advertising is not about quick clicks, it's about building trust, supporting the buying journey and driving the right leads. When strategy, data and creative messages work together, advertising can provide measurable impact and strengthen your brand.
Reach the right people, in the right channels and at the right time
At Appelberg, we help companies create campaigns that support the entire customer journey: from the initial process of getting their attention to the conversion of interest into action. With a focus on relevance, segmentation and clear business goals, we’ll help you with advertising that makes a real difference for your company.
Advertising services
Full funnel strategies
Advertising that follows the entire buying journey; from brand awareness to conversion and reactivation.
Performance marketing
Results-driven campaigns that are designed to meet clear KPIs and business goals.
Programmatic advertising
Automated ad buying that targets the right industry, role or company based on audience behaviour and real-time data.
Account-Based Marketing (ABM)
Individually targeting high-value accounts, treating them as a single market, focusing your marketing and sales efforts on this select group of target customers rather than a broad audience.
SEM & keyword advertising
Keyword-based advertising via Google Ads and Microsoft Ads (Bing), optimised for business-critical searches.
Social media advertising
Campaigns on LinkedIn, Meta, TikTok, YouTube and other platforms where your target audiences are present.
Connected TV (CTV) & Digital Out-of-Home (DOOH)
TV advertising that is shown via streaming services and digital outdoor screens in shopping malls, subways and at the roadside.
Channel and budget optimisation
Continuous analysis, testing and adjusting ads for the best possible performance to maximise the impact of campaigns.
Performance to maximise the impact of campaigns. Media planning
We build strategic media plans that balance communication channel mix, budget and timing.
