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Account Based Marketing
Getting the right message to the right company
When you know who it is you want to reach, it is more effective to direct your messages specifically to them instead of the general public. After all, many customers are not interested in a broad consumer marketplace but know exactly which companies and decision-makers they want to communicate with. Account-Based Marketing is the key to achieving this, especially when the customer journey is long and complex, as is often the case in B2B, and especially when the decision-making process requires both the customer’s trust and for your messages to be relevant.
Set your sights
Using Account-Based Marketing (ABM), Appelberg can help you focus on your most valuable customers and create a targeted strategy that really makes a difference. Tailored messaging, analysis and optimisation, plus really sharp content are key ingredients to reaching the right companies and getting them to take action.
Appelberg’s services
Target audience analysis and strategy
We identify the most relevant companies and decision-makers and develop a strategy for the best way for you to reach them.
Personalised content
We create engaging and relevant content that builds trust and communicates your complex solutions in a clear way.
Multi-channel distribution
We ensure that your message reaches the right channels: from social media and email through to events and targeted advertising.
Stakeholder engagement
We develop content that reaches the different decision-makers in the organisation and guides them through the buying journey.
Measurement & optimisation
We follow up on the impact of the campaigns and continuously adjust their features to maximise results.
At Appelberg, we love to dig deep, ask questions, and uncover the stories that make your company shine.
Who do you want to reach?
We can help you reach and influence your most important customers, through content and strategy that are tailored to long and complex buying journeys. Get in touch with us at Appelberg and together we will take your B2B strategy to the next level.
