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Providing the right conditions to get results
A goal without a plan is just a dream
A clear strategy provides the conditions for your communication to hit the mark and establish the famous ‘red thread’ – the consistent message and plan that will take you where you want to go. Having a strategy also gives everyone involved the tools to work together towards the common goal.
Insight-driven and long-term thinking
At Appelberg, we help clients set their roadmap, using everything from target group analyses and competitor analyses to developing message platforms and channel strategies. Sometimes we will run a workshop to collect and prioritise all the knowledge available in your team, sometimes we’ll carry out in-depth interviews with customers and employees. Always with a clearly established goal in mind.
Our strategic services:
Preliminary studies and current situation analyses
To understand the organisation, market and goals.
Target group analyses and persona
So that your communication lands correctly with the right people.
Competitor analyses
Find your strengths and identify positioning opportunities.
Insight work and research
Establishing a qualitative and quantitative basis for the right decisions.
Brand strategy
Define your why, how and visual expression.
Communication platforms
Message structure and tonality that lasts over time.
Creative concept work
From idea to creative direction for campaigns and content.
Message maps and channel strategies
What do we say, to whom, in which channels?
Team workshops
To gather insights, create consensus and build a common platform from which to start.
